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A Study on Agewise Satisfaction Level of Customers in Banking Sector

Dr. Mohan S. Rode


As a sequel to market diversification and deregulation as a part of financial sector reforms, the banking industry has been exposed to a fiercely competitive environment epitomized by the emergence of a ‘buyers market’. The gradual entry of private and foreign banks into Indian banking industry has transformed the hitherto protected and regulated banking environment to a liberalized and highly competitive one. In this changed banking scenario, the importance and significance of the customers has increased manifold. The dictum bank exists because of its customers’ has become more pronounced and relevant in the present context.  Banks have to devise suitable systems and mechanisms to satisfy the needs and expectations of various segments of customers for their survival.

                Against this backdrop, this above matter attempts to introspect about the past, makes an assessment of the present and outlines the strategy for the future in the context of customer service in banks.

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