ISSN 2292-1648 Login Register
Call for Paper - June 2020 Edition
IJME solicits original research papers for the June 2020 Edition of IJME. The date of manuscript submission is Open
Read More

Email this article (login required)

Hotel chains entering the Macedonian market

Natasha Miteva


Hotel industry is characterized as one of the oldest, diverse, innovative, and important industries around the world. Given the low entry barriers for global markets, it is also highly attractive, and its greatest growth happens on international level. Hotel chains are the leaders in hotel industry using franchise, managerial contract, strategic alliances, mergers and acquisitions, and joint venture, as an expansion strategies. The main goal of this article is to evaluate the entry and presence of international hotel chains on the Macedonian market, their contribution and effect. Even though young, the hotel market in Macedonia is with stable potential for growth and development, and with low entry barriers. 


expansion strategies; hotel industry; entry strategies; hotel chain; hotel market; franchise; managerial contract; strategic alliance; mergers and acquisitions; joint venture; strategy for expansion

Number of downloads: 737

Full Text:



  • There are currently no refbacks.

Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.

Quick Link

Journal Content

  • Search

Peer Review

IJME introduces peer-review from its first Edition onwards. The researchers submitting their papers for publication should review atleast one technical paper from their domain. The manuscript also undergoes mandatory procedural review with IJMES review and scholar panel.